General Description
The Product Catalog file provides detailed information about SKUs and their attributes. When the information in this file is used in coordination with the fundamental SKU information in the Transaction file, there is substantial improvement in the depth and breadth of marketing information available to clients. Related reporting and offers can become much more specific, bringing all the benefits of more tightly targeted marketing.
The Product Catalog file can supply details about a product, including its description, image URL, caption-text, list price, sale price, cost, UPC code, vendor or brand. It can also include information about categories to which the product belongs, such as its retailer-defined hierarchy.
More information about the purposes and usage of this file is presented in the following use cases.