About Profile Filters

A profile filter is a set of logical conditions that is used to filter a customer population for targeting. Filters are used to define a customer profile.

In CRMS, you can use different types of filters, including: Attributes, Entities, Events, Location, Loyalty, Points, Purchases & RFM, Fixed.

When defined and activated, a filter tests the customer-related data made available by transaction files, customer profiles, and customer email behavior records. Because this data changes over time, the list of customers selected by any given filter also changes over time. The targeted segment is defined dynamically.

Note: When you define a filter in CRMS, it serves as a dynamic customer segmentation tool. When defined and applied as part of a target profile, a defined filter can be applied repeatedly to an evolving current customer population base. Each time the filter defined in a profile is applied, it automatically selects customers based on the most recent customer data currently available in the Reward database.