Product Reviews Use Case
The client invites customers to review products on the website. Now the client wants to send this information to TIBCO Reward and use it to segment members who are active reviewers.
The client needs to set up an event to track instances of customers reviewing products, where the object is products. This event does not have a reversing event.
The master value can be the number of “stars” the reviewer assigns to the product: a number between one and five.
Clients can feed data to TIBCO Reward via API or batch. When sending batch files, the client needs to provide the following data:
- Event reference tag
- Event ID – Optional: Client can provide a unique identifier for the event. If the client does not provide this, TIBCO Reward will automatically assign its own unique event ID for internal processing purposes.
- Customer (email or other ID as specified during on-boarding)
- Date
- Product SKUs
- Master value – a numeric value.
This information can be processed daily. When targeting customers, The client can create segments based on product reviews. For example, the client can create a profile of people who have written two or more 5 star reviews in the last 60 days.