Product Data Format Table

Field Name

Field Description

Data Type

Size Sample Data Notes
product_container Product Information
caption* Name or heading for a product. String 255 “Great Product!”

This is the value that appears throughout the CRMS, wherever a user sees product information.

department*

Client defined department (category) hierarchy.

TIBCO Reward supports at most five department levels. These categories are used for targeting, reporting, and offer qualification.

department_l evel_1*

Top-level product category

String

100

“Books” “DVDs” “CDs” “Software” “Toys”

The range of values for this field across all products are the categories available in the Shopper Application for the “What I Like” functionality. These same values appear in the “Preferred Category Breakdown” report.

department_l evel_2

Second-level product category

String 100 “Fiction”, “Books”, “DVDs”, “CDs”, “Periodicals” “Fantasy” “Educational” If Department_Level_2 is specified, Department_Level_1 is required.
department_l evel_3 Third-level product category

String

100 “Mysteries”, “Fantasy” “Financial” “Cooking” “Jazz” “automotive” If Department_Level_3 is specified, Department_Level_2 is required.
description* Human Readable Description

"Complete New Collection"

image_url URL to an image of the product. String 100 http://example.com/ image.gif This image is available when creating new offers and when adding rewards to the Reward Catalog.
sku* Required, must be unique. SKU, stock keeping unit, or product number. String 100 “S1000001 23”

Catalog management (additions, removal) is done on SKU, which must be unique. This appears in most of the application where product name (caption) does. This SKU does not correspond to the SKU used in the Rewards Catalog.

list_price*

List price of product. i.e. The manufacturer's suggested retail price.

Decimal

15.23,34.78
sale_price Sale price of product. This is the price the customer should pay for the product. Decimal 12.23,31.78
brand brand String 100 Maytag

Brand used for targeting.

CustomDateTi meValueLastC hangedDateTi me Date Time 19

2007-01-17 14:22:01. 032

The last time a custom date field was changed for this product, cumulative across all product custom date/time fields.
CustomDateTi meName1 String 100 Shipment Received

The name of the first date/time custom attribute, as defined in CRMS: in this case, "ShipmentReceived". The line can be omitted from the file if a custom attribute is not defined.

CustomDateTi meValue1 Date Time

19

2012-07-19T00:00:01.065

The value of the 1st date/time custom attribute for this product. A Custom Attribute line can be omitted from the file if a custom attribute is not defined. Can be blank if not defined.

CustomDateTi meName2 String 100 ReleaseDate The name of the second date/time custom attribute, as defined in CRMS: in this case, " ReleaseDate ". Line can be omitted from the file if a custom attribute is not defined.
CustomDateTi meValue2

Date

Time

19

2012-07-

01T00:00

:00.001

The value of the second date/time custom attribute for this product.

Line can be omitted from the file if a custom attribute is not defined.

Name and value columns repeat for third through 19th attributes
CustomDateTi meName20 String 100

The name of the 20th date/time custom attribute, as defined in CRMS. Line can be omitted from file if a custom attribute is not defined.

CustomDateTi meValue20

Date

Time

19

The value of the 20th date/time custom attribute for this product. Can be omitted if not defined.

CustomNumericValueLastChangedDateTime

Date

Time

19 The last time a custom numeric field was changed for this product, cumulative across all custom numeric fields.
CustomNumeri cName1 String 100

StorageCa

pacityIn Gigabyte s

The name of the 1st numeric custom attribute, as defined in CRMS: in this case, " StorageCapacityInGigabytes".. Can be blank if not defined.
CustomNumeri cValue1 Decimal 10 20

The value of the first numeric custom attribute for this product. Can be blank if not defined.

CustomNumeri cName2 String 100

GenericD

ollars

The name of the second numeric custom attribute, as defined in CRMS. Can be blank if not defined.
CustomNumeri cValue2 Decimal 10 128.94

The value of the second numeric custom attribute for this product. Can be blank if not defined.

Name and value columns repeat for third thru 19th attributes

CustomNumeri cName20 String 100

The name of the 20th numeric custom attribute, as defined in CRMS. Can be blank if not defined.

CustomNumeri cValue20

Decimal

10 The value of the 20th numeric custom attribute for this product. Can be blank if not defined.
CustomLookup ValueLastChan gedDateTime

Date

Time

19 The last time a custom lookup field was changed for this product, cumulative across all custom lookup fields.

CustomLookup

Value1

String 45

Winter

Collection

The value of the first lookup custom attribute for this product.

Can be blank if not defined.

CustomLookup

Name2

String 100

The name of the second lookup custom attribute, as defined in CRMS. Can be blank if not defined.

CustomLookup

Value2

String 45 The value of the second lookup custom attribute for this product. Can be blank if not defined.
Name and value columns repeat for third thru 19th attributes.

CustomLookup

Name20

String 100

The name of the 20th lookup custom attribute, as defined in CRMS. Can be blank if not defined.

CustomLookup

Value20

String 45 The value of the 20th lookup custom attribute for this product. Can be blank if not defined.

CustomTextVa lueLastChange dDateTime

String 100 The last time a custom text field was changed for this product, cumulative across all custom text fields.
CustomTextNa me1 String 100 The name of the first text custom attribute, as defined in CRMS. Can be blank if not defined.
CustomTextVa lue1

String

100

The value of the first text custom attribute for this product. Note: Only the first 100 characters of the text custom attribute fields are included in the Export file.

CustomTextNa me2 String 100

The name of the second text custom attribute, as defined in CRMS.

Can be blank if not defined.

CustomTextVa lue2 String 100 The value of the second text custom attribute for this product. Note: Only the first 100 characters of the text custom attribute fields are included in the Export file.
CustomDateTi meName3 String 100

The name of the third date/time custom attribute, as defined in CRMS. Line can be omitted from the file if a custom attribute is not defined.

CustomDateTi meValue3

Date

Time

19

The value of the third date/time custom attribute for this product. Line can be omitted from the file if a custom attribute is not defined.

Name and value columns repeat for fourth through 19th attributes
CustomDateTi meName20 String 100

The name of the 20th date/time custom attribute, as defined in

CRMS. Line can be omitted from the file if a custom attribute is not defined.

* Required