Custom Attribute: Create

Create a custom attribute to add a new data field to customer records or to product records. You can then work with the data stored in this field to find, filter, and sort customers or products, respectively.

The customer custom attribute data extends the standard customer record data and you can use it to target customers and extend personalization by using data that is not available in the standard CRMS.

The product custom attribute data extends the standard product record data and you can use it to identify, select or sort products according to your custom (that is, non-standard for CRMS) product attributes.

Note: You can only target to customer custom attributes. You cannot target to product custom attributes.