About Mobile Geolocations
Marketers use mobile geolocations to define customer profiles based on proximity to store locations. They can issue offers through communication channels that are relevant to the customer profiles. With the implementation of a mobile loyalty application on a GPS-enabled smartphone, program members can receive location-based messages and calls-to-action when they enable location services and opt-in to mobile messaging.
- Beta capabilities enable the configuration of mobile geolocations that can be included in shopper profile targeting dimensions. Beta capabilities do not currently support delivery of geolocation targeted offers or messages to a customer’s mobile device.
- Important: Because geolocation features are not complete (beta), if mobile geolocation targeting dimensions are included in a shopper profile, no shoppers qualify for offers or messages that use the shopper profile.
- Your use of the TIBCO Reward mobile geolocation mapping functionality is subject to your compliance with the following policies: Google Terms of Service, Google Maps Terms of Service, Google Maps Legal Notices, and Google Maps Acceptable Use Policy (collectively, the “Google Policies”). If you do not agree to comply with the Google Policies, do not activate or use the TIBCO Reward mobile geolocation mapping functionality. TIBCO might, at its discretion, terminate or suspend your access to or use of the TIBCO Reward mobile geolocation mapping functionality if your use fails to comply with the Google Policies.
Mobile Geolocation: Use Case
A marketer sets up a shopper profile that includes mobile geolocation targeting with a radius of 50 feet around each retail store location.
When a shopper comes within the defined radius, offers and messages that use the shopper profile are instantly delivered:
The shopper visits the nearby retail location and takes advantage of the offer that was just presented on their mobile device.