Text Custom Attribute Constraints

As a general rule, special reserved XML characters, such as apostrophes, ampersands, and greater-than and less-than symbols (,&,’,%,<,>), cannot be used in text custom attributes.
- To work around this constraint, these reserved characters can be “escaped” or contained within a CDATA section.
- Here is an example of an escaped ampersand (&) character: &
- Special reserved XML characters such as apostrophes, ampersands, and greater-than, less-than symbols can pass without being escaped by turning off the XML validation for text that is contained with the CDATA brackets.
- Your IT professionals can help you apply these techniques.

When importing text custom attributes, the maximum length is 1,000 characters.
If the text length is more than 2,000 characters, the transaction file import fails with the following reason: “Incorrect file format”
When a reference tag for a text custom attribute is included in an email, the rendered text that is inserted into the email includes only the first 1,000 characters.
Input for text custom attributes in the user interface of the customer portal is 1,000 characters.
Text custom attribute values exported as part of the shopper export only include the first 100 characters.
A given text custom attribute should be populated either through the import or through CRMS user interface, but not both, because the last used method might overwrite the file.