This report provides the click-through results for all trackable links
in an email communication. You select the email communication to be the subject
of this report, and the resulting report lists the following data for each
trackable link:
Link
Link text strings are listed, not necessarily in alphanumeric
order. Be aware that you have the option to assign a name to a link. This name
is an alternate to the entire text of the link, and can be shorter and easier
to recognize and interpret than the full length link text.
Unique clicks
The number of unique customers who clicked on a link in an email
communication.
% (percent) of delivered
The ratio of clicks on a link to unique emails delivered. More
specifically, the total number of clicks on the link in an email communication
as a percentage of the unique emails delivered for that communication.
% (percent) of opens
The ratio of clicks on a link to unique emails opened. More
precisely, this is the total number of clicks on the link in an email
communication expressed as a percentage of the unique emails in that
communication that were opened.
