Custom Entities

Custom entities store client definable information. Custom entities differ from custom attributes in that a member can have multiple values stored for a given custom entity, and that each of these can have multiple custom entity attributes. For example, a customer can own multiple electronic devices: a cell phone, laptop computer, digital camera, and so on. That customer can create a custom entity called "Devices" that is capable of holding values for as many devices as are needed. In this example, the device entity might include fields such as type, brand, model, serial number, size, and so on. The "Devices" custom entity and field information can then be used for customer targeting.