Signage Widgets
Marketers use widgets to work more directly with corporate websites by providing a means of working with site components, page elements and features that serve marketing purpose. The benefits of using Reward widgets rather than custom built applications become even more compelling over time, as marketers become more familiar with the signage features and as the value of the customer loyalty database becomes clearer.
To implement a widget that communicates data about the customer who is currently browsing the web page, you must link the widget to that customer's records in the Reward customer database. You can accomplish this by supplying the widget with this current customer email address, which serves as the key data.
This key data, the current customer's email address, must be dynamically inserted into the client side Embed Tag for each widget. Different clients pass along this key user data in different ways: using cookies, session variables, and so on. Without exception, IT professionals and senior web designers must be recruited to devise and set up the processes for obtaining and passing this key customer data. This important process is addressed in Embed Tag: Use.