Dimension: Activities

Use this dimension to select customers based on whether they did or did not perform an activity (for example, a task that can be completed on a website).

If a customer either performed or did not perform a defined activity, you can define the Activity Events dimension such that either alternative satisfies a condition. You can use one or many activities to set up one or many conditions for this dimension.

You can create a valid Activity Events dimension by setting up one or many requirements. Before you define this dimension, review the logical case for targeting customers on the basis of activity events.