Using Custom Attribute

Use custom attributes to define custom data fields in which you can store additional types of data about your customers and products.

Procedure

  1. Indicate whether you want to create a custom attribute for customers or for products.
  2. Create your custom attribute by clicking one of the data types.
    See Custom Attribute: Prerequisites for more details on this process.
  3. After the custom attribute is defined, modify the corresponding batch file appropriately:
    • Populate the custom attribute for customers by adding the attribute data to your shopper transaction file,

    OR

    • Add custom attribute for products by adding the attribute data to your product file. You can also use an API to provide or update custom attribute data in real time.
  4. After populating the appropriate file with custom attribute values, use your customer custom attribute values when targeting offers and communications; or use your product custom attribute values when selecting or sorting products.
    Note:
    • You can only target to customer custom attributes. You cannot target to product custom attributes.
    • Be sure to work in coordination with your IT department and with Reward when implementing a new custom attribute. Your IT Department can help set up the Transaction file format or Product file format so that it conveys the new custom attribute data.
    • If you use Transaction or Product files in Reward's standardized XML format, the change in the file format is relatively trivial. However, if the file is in flat file format, Reward needs to change its file transformation processes before files that include custom attribute data can be processed correctly.