Creating Campaigns

Use a campaign to define a set of related email communications and to track the sales that result from these email communications. The results of a campaign are summarized in the campaign dashboard, and details are provided in an extensive set of campaign reports.

Procedure

  1. Open the Email > Campaigns page and click the Create > New Campaign link.
    This opens the Edit Campaign page, which you use to define the name and important dates for the campaign, along with the notes on the campaign for internal use.
  2. After you click Done, you can create email communications to be associated with the campaign.
    You can also create a new campaign by cloning an existing campaign. Cloning is especially useful when you want to duplicate attributes or features of an existing campaign.