Activity Analysis Report

This report indicates the performance of current and past activities and provides data. For each activity, two rows are displayed: one for customers who performed the activity, and one for customers who did not.

The data table shows, for each row corresponding to an activity, the following data:

Performed
Y (Yes) or N (No). N refers to "Not Performed", which is used to refer to customers who did not perform a specified activity. Be aware that not performing an activity can be selected and used as an activity-based criterion.
Activity Count
The number of times this activity is completed over a period of time. Be aware that some activities can be completed multiple times by the same customer. Others can be completed just once by each customer. The activity count is based on instances of the completion of the activity. Multiple completions are counted multiple times.
Customer Count
The number of customers who are counted as satisfying the activity-based criterion during a time period, as defined by your report set-up parameters
Monetary Units Sales
The total sales over the specified time period to the specified customers.
Unit Sales
The number of separate units sold over a specified time period to the specified customers.
Txn
The transactions over the specified time period performed by the specified customers.
Note: Click the linked name of the activity to open the Activity Time Series Report and see detailed data for the activity. You have to define all parameters for this more detailed report.