Custom Question Detail Report
This report shows how customers responded to a selected custom question and provides sales data for customers based on their response (including non-response) to that custom question. Sales data is supplied for each category of customers, where the categories are defined as the customers who gave the same response to the question.
The report includes a bar chart and a data table.
The bar chart shows the percentage of customers who gave one answer or another, or no answer; and the percentage of total sales (from the population exposed to the question) that came from each customer category.
Notes on custom question data listed in rows
The data table addresses the total population that was asked to respond to the question. Sales data is provided for the following:
- The total population, including those who answered and those who did not; labeled "Total"
- Each group of customers that clicked on a particular response.
- The population subgroup that clicked on any of the possible responses; labeled "Total for any Answer".
- The population subgroup that did not click any response; labeled "No Answer".
Notes on column headings and how values in columns are derived:
- Unique Customer-Responders
- The number of unique (different) customers responding to the custom question
- Net Transactions
- The total number of transactions associated with the unique customers during the specified time period.
- Net Sales
- The sum of the sales associated with the unique customers during the specified time period.
- Net Units
- The sum of the units sold in transactions associated with the unique customers during the specified time period.
- % of total customers
- The percentage of the total number of customers asked to respond to this custom question. For the Total row, this is always 100%.