Dimension: Past Purchases
Use the Past Purchases dimension to select customers who have made purchases of specified products or purchases within specified categories within specified times. You can add multiple selection requirements, mixing both product and category purchases.
The logical conditions used in the Past Purchases dimension are based on the data provided to Reward by your company in its most recent product catalog file. If this file has never been provided, this dimension cannot function.
For each condition, three dropdown selection boxes are displayed. The default values for each are displayed:
- Any Purchase
- Use this first control to select the number of purchases. Note that zero purchases ("0 purchase") is not a valid response, and that "any purchase" means one or multiple purchases (any number greater than zero).
- In categories
- Change this to
of products or
of brands, as appropriate.
Use in categories to select customers who have purchased a product or products within a specific category or set of categories. Click Add Categories to open the Select Category dialog box, then add one or many categories.
Use of products to select customers who have purchased a specific product (a product with a unique SKU) or some selection from a set of products. Click Add Products to open the Select Product dialog box, then add one or many specific products.
Use of brands to select customers who have purchased a specific brand of products. Click Add Brands to open the Select Brands dialog box, then add one or more brands.
- In the last 3 months
- Change this to the time period in which purchases must have been made. The time limitations range from "In the last week" to "In the last 2 years".