Email Performance Executive Report
This report provides information about the success of the email in terms of the numbers of recipients who received, opened, and used the email. View email delivery, open, click-through rates and other results for all emails sent during the reporting timeframe that you specify.
Notes on column headings and how values are derived:
- Publish Start Date
- The publishing start date for the email communication: the first day that published information about the offer became available to customers.
- Publish End Date
- The publishing end date for the email communication: the last day that published information about the offer was available to customers.
- Quantity Sent
- The number of emails assigned and sent to a unique address for this email communication.
- Delivery Rate
- The percentage of sent emails that arrived at their addresses. In other words, this is the ratio of delivered to sent emails.
- Quantity Bounced
- The number of unique sent emails that were bounced. The reason can be a hard bounce or a soft bounce.
- Bounce Rate
- The percentage of sent emails sent that were not delivered. In other words, this is the ratio of unique bounced emails to unique sent emails. The reason can be a hard bounce or a soft bounce.
- Quantity Delivered
- The number of sent emails that arrived at their address for this email communication.
Regarding Open-Related Values in This Report: The embedded image used to track the opening of an email is not accessible in text-based emails, and some email providers block this image so that the link associated with the image is not triggered. The result is that a view (that is, an "open," which is an individual viewing of an email) is not tracked by the most direct means available, and the opening of the email might not be counted. However, if the customer clicks on any trackable link in the email and if the email was not already tracked (that is, counted as a viewed email), Reward assumes that the email was in fact opened and viewed, and the email is reported as an opened email.
- Opens
- The total number of times that recipients of an email communication opened the email, including repeated openings of the same unique mail. For example, if the same recipient opens one individual email thrice, each of these three instances of opening are included in this count.
- Unique Open Rate
- The ratio of individual emails with a unique address that were opened divided by the number of such emails that were delivered. In other words, this is the ratio of unique opened emails to unique delivered emails.