Trigger Events

About Trigger Events, Response Email, and Stationery

Trigger events, Trigger Event Response Emails (response email or trigger emails), and stationery are the basic components of a CRMS feature that uses email to deliver customer support messages. These email messages are generated in response to trigger events.

Trigger Events

A trigger event is an event that can be addressed with a customer service email.

The trigger event might be a customer registration, a request, a confirmation of the completion of a process or arrival at a threshold, an availability or expiration date, a reminder date, or any of several other events to which a client wants to automatically respond.

For example, the "Forgot Password" response email message is set up and administered by using the trigger events system. These emails are automatically sent out when the triggering event occurs (a customer signal that the user forgot his password).

Note: Trigger event response emails are not the same as email communications. Email communications are typically marketing emails that are sent to a targeted group of customers on dates that you explicitly choose, often in connection with a campaign. Although some trigger event response email behave similar to email communications, these different classes of email are separately managed.

Warning! Avoid disabling a trigger event that is currently enabled. Currently enabled trigger events are crucial for the smooth and continuous operation of your loyalty system.