Fields and Features of Campaign Properties

The Campaign Properties section includes the following data:

Campaign Name: Use this internal name to identify a campaign in CRMS. It is displayed in the Campaign Name field in the Email > Campaign page. Use this field to assign or modify this name. Although CRMS might assign a name by default, you and your associates should always customize this name to make it unique and easy to distinguish from others. Clients should develop their own naming conventions for campaign names. Campaign name example: 2012 Q1WinterCloseOut1 Snowflake.

Dates: These dates are displayed as the Pub Start and Pub End Dates on the initial Email > Communication page. All emails to be included in a campaign must be published (sent) within these campaign dates. These dates thus provide an indication of which emails were included in the campaign. To enter a date, click a calendar icon to open the calendar date selector, then click a date to select it. The Pub Start and Pub End dates can be different than the campaign tracking dates, although they are typically set to be the same by default.

Tracking Dates: The tracking dates define the time period for which sales are tracked for this campaign. Sales during the campaign tracking period are summarized in the campaign summary reports. To enter a date, click a calendar icon to open the calendar date selector, and then click a date to select it. The Campaign Summary Report includes summary data for all the campaigns with any tracking dates within a specified timeframe, for example, the month of May. (Specify the timeframe when you request the report.)