Campaign Summary Report

This report provides information about CRMS campaigns, including the following:

  • The campaign’s start and end dates
  • The number of people who received the sent emails
  • The response to the email campaign
  • The quantitative value of the response

The report lists the campaigns that took place during the time period you specify (the reporting timeframe).

For detailed reports that include data about each campaign, click the name of the campaign under the Campaign Name heading. (Campaign names are set up as links.) The Campaign Detail Report is displayed, showing data for the selected campaign.

You can also see campaign detail reports for any campaign by clicking the link to the Campaign Detail Executive Report. You must know the name of the campaign for which you want details.

Notes on column headings and how values are derived:

Tracking Start Date
This is the tracking start date that was defined for the campaign. This is the first date when information about sales associated with the campaign is tracked. The tracking start and end dates define the period for which sales is tracked. It is called the tracked period.
Tracking End Date
This is the tracking end date that was defined for the campaign. This is the last date when information about sales associated with the campaign is tracked.
Sent
Sum of the individual emails sent during the tracked period.
Recipients
The number of unique customers who received an email communication during the campaign's tracked period. This is based on a simple difference calculation: sent emails minus bounced emails.
Respondents
The number of recipients who made a purchase during the campaign's tracked period.
Response Rate
A ratio: Respondents divided by Recipients, expressed as a percentage.
Response (Rate) Lift
This equates to the following: (Promoted Group Response Rate - Control Group Response Rate)/Control Group Response Rate; where Control Group Response Rate is the number of customers in the control group who made a purchase during the tracking period divided by the total number of members of the control group). Note that this value is set to "N/A" if one or more communications within the campaign do not have a control group.
Tracked Sales
Sales from the promoted group during the tracked timeframe.
Sales Per Recipient
This equates to the following: Tracked Sales/Recipients.
Sales Per Respondent
This equates to the following: Tracked Sales/Respondents.
Incremental Sales Monetary Units (versus Control Group)
This equates to the following: Recipients * (Promoted Group Sales per Recipient – Control Group Sales per control group population). Note: This value is set to "N/A" if one or more of the communications within the campaign does not have a control group.
Duration in Days
This is the number of days tracked, based on a difference calculation: the end date minus the start date. Note: If the campaign is still in progress, the current date is used as the end date.
Incremental Sales Monetary Units Per Day
This equates to the following: Incremental Sales Monetary Units/Duration. Note: This value is set to "N/A" if one or more of the communications within the campaign does not have a control group.