Web Signage Detailed Report

For a selected piece of web signage and a selected period of time, this report provides data about the usage of the signage.

To use this report, you select one piece of web signage from a drop-down list of all signages defined in your system. Then you specify the time period to be covered by the report.

Notes on web signage data listed in rows

The rows list usage of the selected signage by registered customers, by unregistered customers, and by all (total) customers. Each row includes information about how much the signage has been viewed and how much it has been used (clicked on) during the specified time period.

Notes on column headings and how values in columns are derived

Views
The number of separate views of a signage (or the total of all views of the selected signage)
Customers
The number of unique (different) customers who clicked the signage
Views Per Customer
The number of separate views of a signage per customer. This is the average number of views per customer
Total Clicks
The total number of clicks on the selected signage
Total Unique Clicks
The total number of customers who clicked this signage
Unique Click Through Rate
A ratio of the customers who clicked the signage to the number of customers who viewed the signage.