Custom Attribute: Creating Month/Day

Use this attribute to store a month/day combination, without a year. This can be used in circumstances where collecting age is not desired, but birthday is desired.

Procedure

  1. Navigate to the Custom Attributes tab by selecting Admin > Custom Attributes.
  2. Create a new Month/Day custom attribute by clicking the Month/Day link next to Create a New Attribute. Select Product or Customer, as appropriate.
  3. Set the attribute parameters.
  4. Give the attribute a name.
  5. Set an internal note, which is only displayed on this page.
  6. Click Save at any time to save the current setting.
  7. Click Done to save your work and return to the Custom Attributes tab.
    Note:
    • You can use a time-sensitive custom attribute, such as Month/Day or Date/Time, to target an offer to a particular set of customers, based on some time-oriented criteria. For example, if you capture the customer's birthday or anniversary as a Month/Day custom attribute, you can create a profile that selects customers who have a birthday that occurs on the current date, or that is some specified number of days in the future, or that occurs within some range of days in the future. For more information on the subject of creating a profile dimension that targets a custom attribute, refer to Dimension: Custom Attributes.
    • Unless you use a time-sensitive profile with a no-clip offer, a targeted customer can use the offer outside of the profile-driven timeframe when you present it.