Customer Profile: Dimensions

A customer profile is defined by a set of dimensions. For each customer profile, you can select the dimensions to use, and then set the parameters for each dimension. One dimension is always selected by default: Customer Type.

Customer profiles are often composed of multiple dimensions that are used together. You can use multiple dimensions to define a profile that includes more conditions and represents a more specific segment.

To understand exactly how any given profile targets customers, you must understand which dimensions it uses and how these dimensions are defined for that profile.