Trigger Event Descriptions

The following email trigger events are available:

Welcome
A new customer has signed up for your program online on the Microsite or through APIs. This email welcomes the new customer, and it can include a reiteration of program benefits.
External Registration
A new customer has signed up for your program at a store or during a transaction. Importing transaction or shopper files triggers this email, which welcomes the new member. This message can include a reiteration of program benefits.
Award Earned
The customer has earned a new award. This email informs the customer of the award.
New Password Request
The customer has forgotten their password. This email sends a new random password to the customer. The customer can change their password after signing in.
Award Reversed
The customer no longer qualifies for an award previously earned. This email informs the customer of the award reversal.
Registered Card Expiring
A member's registered card (credit, loyalty, debit, or other) expires at the end of the month. This email suggests to the member, to visit the member portal and update the card information.
Shopper Information Updated
The customer has changed one or more elements of their profile. This email confirms the changes and includes the specific elements changed.
Email Address Change Requested
The customer has requested a change to their email address. This email is sent to the new email address to confirm the change. The email address does not change until the customer clicks on a link within the email.
Friend Referred
A customer has referred a friend to join your program. This email invites the friend to join your program.
Next Tier
The customer has changed tiers and now belongs to the next tier up. This email informs the customer of their new tier association.
First Reminder
This email reminds the shopper of an occasion.
Second Reminder
This email reminds the shopper of an occasion.