Fields and Features
Target Estimates
The Target Estimates component displays estimates based on your currently defined target. This information is just an estimate, as both targeting profile populations and list populations are calculated and updated on a nightly basis. To view all detailed estimates, click More Details to expand the display and show the following data:
• Included Registered: The number of registered customers that are targeted to receive this email.
• Excluded Registered: The number of registered customers that are excluded, based on profiles or lists set for exclusion.
• Included Unregistered: The number of unregistered customers that are targeted to receive this communication.
• Excluded Unregistered: The number of unregistered customers that are excluded, based on profiles or lists set for exclusion.
• Offer Present: The number of unregistered customers that are removed from the targeted set if the email includes an offer. This is due to the fact that offers cannot be sent to unregistered customers.
• Invalid Email Addresses: If there are malformed or invalid email addresses in the target pool, those addresses are removed from the final Emails to Send estimate.
• Control Group: If there is a Control Group defined for this communication, those customers are removed from the final Emails to Send estimate.
• Emails to Send: The sum of all the target estimates, this is effectively an estimate of the number of emails that are sent with the current settings.
To whom do you want to send this communication?
You can choose to target to all registered customers, or choose to limit targeting to one or more selected Profiles and/or Lists.
To target all registered customers: choose All customers.
To target to selected profiles or lists: choose "Only selected Profiles or Lists". The screen changes significantly: a list is displayed, and you can select and add profiles and lists to target (that is, to which the email message should be sent). You can also create a new profile and add it to this list.
For information about selecting and adding targeting information, either to add include or exclude targets, which uses the same methods.
Should anyone be excluded from this communication?
When one or more profiles or lists are chosen for exclusion, any customers that match any of those profiles or lists are excluded from the targeted set of customers, which is either "All customers" or the profiles or lists you have chosen to include.
To exclude profiles or lists: choose Yes, selected Profiles and/or Lists. Then click Exclude Profiles or Exclude Lists to launch the appropriate dialog box.
When you exclude profiles, only the dimensions of those profiles that have Customer MUST match above criteria selected affects the exclusion calculation. The Profile Chooser window shows you whether a profile has a MUST match dimension defined. Although you can choose to exclude a profile that does not have a MUST match dimension, it does not affect the exclusion calculation. Lists always exclude all of their membership.