Dimension: Gender
Use the Gender dimension to select customers according to their gender attribute.
Reward can collect the gender data for a client's customers from different sources: the data files provided by the client, the loyalty program sign-up forms, and the data provided by customers in their My Account forms.
Gender is commonly determined from sign up or My Account forms by interpreting the salutation data (Mr., Mrs., Miss, Ms., and so on) provided by the customer in the sign-up process. If the salutation is not defined as a required field, then gender information might not be available for many customers.
If no source of gender data other than the sign-up and My Account forms data has been made available to TIBCO Reward, only those customers who have indicated their gender in their salutation can meet a gender based condition. Note, however, that a gender attribute might be included in customer files or transaction files provided to TIBCO Reward.