Custom Entity: Lookup Codes
Lookup codes are unique, alphanumeric codes that enable data mapping between a client and Reward. The lookup code is composed of the code (up to 45 alphanumeric characters) and the (optional) description of the code. You can use lookup codes to select from a list of descriptive values to build targeting criteria for custom entity attributes.
These are examples of gender lookup codes that can be imported into CRMS for targeting custom entity attributes:
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