Email Performance over Time

This report provides hourly updates about "opens" of an email and clicks on links in the email. For the purpose of this report, an "open" is an instance of a recipient opening a unique email; any click of a tracked link in the email is considered a "click".

This report includes a line graph and a table; both show unique opens and unique clicks on an hourly basis for the first three days from the offer publish date. This data is refreshed nightly.

The graph shows when larger numbers of emails are being opened during the first three days.

The table provides supporting numerical detail -- also hourly, and also for the first three days -- for unique opens count, repeated opens and clicks within the same unique email.

Notes on graphics labels, column heading, and how the values are derived

Opens Unique

The number of individual emails with a unique address that were opened.

Opens

The total number of times that recipients of an email communication opened the email, including repeated openings of the same unique mail. For example, if the same recipient opens one individual email thrice, each of these three instances of opening are included in this count.

Unique Clicks

The total number of individual emails with a unique address that were delivered and that the recipient interacted with, by clicking at least one tracked link

Clicks

The total number of clicks on a tracked link in opened individual emails with a unique address