Dimension: RFM (Recency, Frequency, Monetary Value)

RFM (Recency, Frequency, Monetary value) is one of the fundamental segmentation systems applied to retail markets. You can use the RFM dimension to filter customers based on any or all of the following conditions and your settings for each condition:

Recency
Weeks since the customer last purchased (positive transaction)
Frequency
How often the customer made a transaction within the chosen time frame
Monetary Value
The net spending of the customer within the chosen time frame
Membership Lifespan
How many weeks it has been since the customer enrolled in the loyalty program
Lifetime Spend
The net spending of the customer since enrollment in the loyalty program