List Performance Time Series Report
This report provides data showing the performance of a list over time. You select the list and the time period. You can also select the time frames or increments into which the report data is divided; for example, you can specify that you want a month's worth of data presented in weekly increments.
This report provides a line graph and a data table.
The line graph shows, for the specified time period, the performance of the list in terms of the sales generated by the list members, on a weekly basis.
The data table includes a row for each time increment in the report (of a length determined by your specification). Each row includes data under the column headings.
Notes on column headings and how values are derived
- Registered Customer Count
- Quantity of unique registered customers (Loyalty Program members) in the list. This customer count is the count of registered customers as of the end date of the period for each row.
- Unregistered Customer Count
- Quantity of unique non-registered customers (non-Loyalty Program members) in the list. This customer count is the count of non-registered customers as of the end date of the period for each row.
- Active Registered Customer Count
- Quantity of unique registered customers in the list who made a purchase in the timeframe level.
- Active Unregistered Customer Count
- Quantity of unique unregistered customers in the list who made a purchase in the timeframe level.
- Net Sales Monetary Units (Registered Customers)
- Total sales to registered customers in the list, for transactions occurring within the timeframe level.
- Net Sales Monetary Units (Unregistered Customers)
- Total sales to non-registered customers in the list, for transactions occurring within the timeframe level.
- Net Transactions (Registered Customers)
- Quantity of transactions by registered customers occurring within the timeframe level. Returns (transactions with negative value) are counted as a negative transaction. Even exchanges (zero value transactions) are not counted as a transaction.
- Net Transactions (Unregistered Customers)
- Quantity of transactions by non-registered customers occurring within the timeframe level. Returns (transactions with negative value) are counted as a negative transaction. Even exchanges (zero value transactions) are not counted as a transaction.