Offer Lifecycle
An Offer Lifecycle invloves creating, defining, and saving an offer record. As the definition of an offer progresses from a saved record with basic contents to an approved, live offer, the formal status of the offer changes accordingly.
At any point in the creative process, CRMS users can review and modify a saved offer.
When all requirements are met, the status can be changed from Saved to Pending. If approved, the offer's status can be reset to make it Live.
Live offers are made available to the targeted customers through the Reward hosted Offer Showcase, your store-site, or the Reward microsite, or both, according to the schedule that you define.
After an offer goes live, all customer responses to the offer are captured, analyzed, and summarized for the CRMS user. The information is displayed on the Summary & Preview page for both live and completed offers.