Dimension: Point Activity

You can use the Point Activity dimension to target customers based on points activity (or inactivity) during a time frame. Using this profile dimension, you can encourage additional purchases by targeting customers who are approaching a reward threshold.

Additionally, you can incent customers to use points before they expire or restart earning points after points have expired.

Target customers based on the following types of Point Activity conditions:

Points Accrued
A defined number of points awarded (accrued) within a selected time frame.
Points Redeemed
A defined number of points redeemed (used) within a selected time frame.
Net Points Activity
A defined number of net points (points accrued, minus point redeemed) within a selected time frame.
Points Expired
A defined number of Point Types or Point Groups that expired within a selected time frame.
Points Set to Expire
A defined number of Point Types or Point Groups that are set to expire within a selected time frame.