Customer Purchase Activity Report

This report lists the number of customers who performed a transaction over specified periods of time.

You can use the report to compare customer purchases over two comparable periods of time. It provides two graphics and two corresponding sets of customer activity data. You can select or define the two periods. For each period, the report lists the number of customers who have made a transaction during two specified periods (usually of the same length of time). You can use this report to compare customer numbers for these two similar periods.

Note: The reported numbers refer only to the entire customer transaction, that is, to the checkout, the visits resulting in a purchase of some kind. There is no differentiation among channels, stores, and so on. Two sets of customer numbers are reported: Anonymous customers (any customer who completed a transaction) and Registered customers (enrolled customers).