Award Types
You can use Reward’s CRMS to give the following types of awards to targeted customers:
- Points
- Use this award type to specify the number of points, which are awarded to qualifying customers, once per qualification, unless redemptions are limited. (Limiting redemptions is a good practice.) You can maintain only one set of points. All offers must use the same point system. When you select this option, you must specify the number of points to be awarded to the qualifying, targeted member. Enter this information in the Enter Points Amount text-entry box.
- Points Up to Member Point Limit
- Use to create an offer that gives the customer a fixed-point award up to a number of points based on the member's Point Award Limit. Note that this is only enabled when a Member Point Limit has been enabled. (This is set up using
- Points Per Event Value
- Awards the “number of points that a customer receives for each Event Value” multiplied by the event value. For example:
- Double Points
- Use Double Points to award double points to customers on purchases. Double points look at the rate for your current points program and adds a bonus award based on the current program rate. If the qualifying customer normally receives 1 point per monetary unit according to your current loyalty program rate, selecting Double Points causes that customer to receive 2 points per monetary unit.
- Triple Points
- Use Triple Points to award triple points to customers on purchases. Triple points looks at the rate for your current points program and adds a bonus award based on the current program rate.
- Points Per monetary unit
- Use Points Per monetary unit to define an additional, different point-earning rate on customer purchases for a limited period of time (the offer qualification period). You can use the Custom points option to enter the number of points that a customer receives for each monetary unit spent.
- Percentage off (% Off on purchase)
- Use Percentage off to take a specific percentage, for example 10%, off on the products or categories selected. Available only if the customer qualifies by purchasing “a number of monetary units “ or “a number of items” of selected products or categories.
- Monetary Units off (%money Off on a Purchase)
- Use Monetary Units off to take a specific monetary unit amount, for example, 10 monetary units off, on the products or categories selected. Available only if the customer qualifies by purchasing “a number of monetary units “ or “a number of items” of selected products or categories.
- Bonus
- Use Bonus to specify an award you fulfill offline, such as sending a gift card or a certificate. If you select this option, a Description field is displayed, and you must enter text to describe the bonus.
- Sweepstakes Entry
- Customers use Sweepstakes Entry to enter into a contest. Contest entries are provided to the client for the eventual selection of a winner. If you select this option, a Description field is displayed, for you to enter text describing the sweepstakes entry.
Note: Award options are always limited to those that are still logically viable. For example, as soon as you decide whether a purchase or an activity qualifies a customer for the offer, CRMS limits the set of award options available depending on the qualification type. Thus, if you indicate that no purchase is required, the option to award an immediate “Percentage off” purchase discount is no longer available.
The purchase options you select can also change the award options available.
The types of awards that you can offer depend on the qualification and purchase type options that you select.
If you want to offer a certain type of award, find that award in the table, note the columns containing an X, and refer up to the qualification options and purchase type options that are required.
For example, to offer double points, you must select the following:
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