All Offer Performance Report

The All Offer Performance Report provides, for each offer made available during the specified time period (the reporting timeframe), a line graph and a table.

This report shows, for every offer open over the selected timeframe, the key metrics used to compare the performance of offers.

The line graph shows the Views, Accepts, and Total Redeems of all offers published during the specified time period (the reporting timeframe).

The table provides data describing each offer that was made live during the reporting timeframe. Each row includes the Views, Accepts, and Total Redeems, and also the Unique Redeems and the Redemption value of the redeemed offers.

Notes on graph labels, table headings and how values are derived:

Views
The number of times the offer has been viewed. If, because of the page design, the customer does not need to open a separate view page, this number might be low or zero.
Accepts
The number of times the offer has been accepted (according to click records).
Unique Redeems
The number of unique customers who have redeemed the offer.
Total Redeems
The number of times the offer has been redeemed.
Redemption Revenue
The revenue associated with the redemptions.
Note: Ignore the Refer a Friend (RAF) data in this report. The Refer a Friend data is displayed in this report because Refer a Friend is fundamentally a special type of offer, albeit one that has special qualification logic and award rules. Note, however, that because of its special characteristics and essential differences from normal offers, Reward does not support the Refer a Friend (RAF) data in this report.