Activity Time Series Report

This report shows the spending of customers who performed (or did not perform) a specified activity over a specified period of time. The report includes both a line graph and a data table.

You can specify data in both the activity and spending categories.

With respect to the activity, select the following:

  • The customer activity to be used as a test criteria
  • Whether the test checks for performance or non-performance of the selected activity
  • The report timeframe for the activity data to be covered in this report

With respect to the spending, select the following:

  • The time increment that each row of the report data addresses
  • The report timeframe
  • Spending data to be covered in this report
Note: You can specify different time periods for an activity and for spending. Always check both specified periods to make sure that you get precisely the results that you need to compare.

The line graph shows, for each incremental period, two types of data:

  • The activity count, that is, the number of times the activity was completed. Specifying "not performed" during the report set up does not change this count.
  • The customer count, that is, the number of customers who are counted as satisfying the activity-based criterion during a time period, those who did or did not perform a specific activity, as defined by your report set-up parameters. Specifying "not performed" during the report set up can completely change this count.

The data table shows the following data, for each row corresponding to an incremental period:

<Time period> Ending
The end date of your selected incremental reporting period: daily, weekly, monthly, quarterly, annually
Activity Count
The number of times this activity is completed over a period of time. Be aware that some activities can reasonably be completed multiple times by the same customer, and others are completed just once by each customer. The activity count is based on the completion of the activity. Specifying "not performed" during the report set up always changes this count to zero (0).
Customer Count
The number of customers who are counted as satisfying the activity-based criterion during a time period, as defined by your report set-up parameters.
Monetary Units Sales
The total sales over the specified time period to the specified customers, as defined by your report set-up parameters
Unit Sales
The number of separate units sold over a specified time period to the specified customers, as defined by your report set-up parameters
Txn
The transactions over the specified time period performed by the specified customers, as defined by your report set-up parameters