Campaign Detail Executive Report

This report includes data about each email communication associated with a campaign.

To open this report, navigate to the Reports > Email page and click the link to this report. Then select the name of the campaign from the drop-down list.

Notes on column headings and how values are derived:

Sent
Sum of individual emails sent during the tracked period.
Recipients
The number of unique customers who received an email communication during the campaign's tracked period. This is based on a simple difference calculation: sent emails minus bounced emails.
Respondents
The number of recipients who made a purchase during the campaign's tracked period.
Response Rate
A ratio: Respondents divided by Recipients, expressed as a percentage.
Response (Rate) Lift
This equates to the following: (Promoted Group Response Rate - Control Group Response Rate)/Control Group Response Rate; where Control Group Response Rate is the numbers of customers in the control group who made a purchase during the tracking period divided by the total number of members of the control group). Note that this value is set to "N/A" if one or more communications within the campaign do not have a control group.
Tracked Sales
Sales from promoted group during the tracked timeframe.
Sales Per Recipient
This equates to the following: Tracked Sales/Recipients.
Sales Per Respondent
This equates to the following: Tracked Sales/Respondents.
Incremental Sales Monetary Units (vs. Control Group)
This equates to the following: Recipients * (Promoted Group Sales per Recipient – Control Group Sales per control group population). Note that this value is set to "N/A" if one or more of the communications within the campaign does not have a control group.
Duration in Days
This is the number of days tracked, based on a difference calculation: the end date minus the start date. Note: If the campaign is still in progress, the current date is used as the end date.
Incremental Sales Monetary Units Per Day
This equates to the following: Incremental Sales Monetary Units/Duration. Note: This value is set to "N/A" if one or more of the communications within the campaign does not have a control group.

Lack of Control Group Results in "N/A" values.

If even one email communication associated with the campaign is not assigned a control group, all values that rely on control group numbers become invalid, and are omitted from the reports for a campaign. They are replaced with the value "N/A". Specifically, values in the following columns are omitted: Response (Rate) Lift, Incremental Sales Monetary Units (versus Control Group), and Incremental Sales Monetary Units Per Day. To see these values, every email communication associated with a campaign must have a control group.