Dimension: Lists

You can use Lists targeting dimension to target customers who are members of one or more lists. You can target to customers who are included in lists already existing in the database or lists imported from external sources. (Refer to Creating Target List for information about creating and importing lists.)

Note:
  • The lists dimension is only available to clients who are implemented on the realtime enabled platform. For more information, contact your account manager.
  • When targeting multiple lists, customers who are in one or more lists are targeted.

Customer Target List versus Profile Dimension List

The difference between the ability to target an offer directly to one or more lists at the Offer > Customer Targeting page and the customer profile dimension for lists is the following :

  • When setting customer targeting for an offer, you can include any number of customer profiles and lists. The customers are eligible for the offer if they are members of any of the included customer profiles or lists. This is because the relationship between the lists and/or profiles is an OR statement.
  • Targeting using the list dimension of a customer profile uses lists in combination with other targeting dimensions of the profile. The intended target has to be a member of the list and must also meet the other profile criteria such as past purchase, and so on. This is because the relationship between customer profile dimensions is an AND statement.