Email Performance Extended Report

This report provides information about the success of the email in terms of the numbers of recipients who received, opened, and used the email. View email delivery, open, bounce-data, click-through rates and other results for all emails sent during the reporting timeframe.

This report includes three types of values that are set up as links to additional detail reports:

Notes on column headings and how values are derived

Communication Name
The name of the email communication. All data in the row references this email communication. The name links to the Email Communication Report.
Publish Start Date
The publishing start date for the email communication: the first day that the published information about the offer became available to customers.
Publish End Date
The publishing end date for the email communication: the last day that the published information about the offer was available to customers.
Quantity Sent
The number of emails assigned and sent to a unique address for this email communication.
Delivery Rate
The percentage of sent emails that arrived at their addresses. In other words, this is the ratio of delivered to sent emails.
Quantity Bounced
The number of unique sent emails that were bounced. The reason may be a hard bounce or a soft bounce.
Bounce Rate
The percentage of sent emails sent that were not delivered. In other words, this is the ratio of unique bounced emails to unique sent emails. The reason may be a hard bounce or a soft bounce.
Quantity Delivered
The number of sent emails that arrived at their address for this email communication.
Note: The Bounce Rate plus the Delivery Rate = 100%.
Opens Unique
The number of individual emails with a unique address that were opened.
Opens
The total number of times that recipients of an email communication opened the email, including repeated openings of the same unique email. For example, if the same recipient opens one individual email three times, each of these three instances of opening are included in this count.
Unique Open Rate
The ratio of individual emails with a unique address that were opened divided by the number of such emails that were delivered. In other words, this is the ratio of unique opened emails to unique delivered emails.
Unique Clicks
The total number of individual emails with a unique address that were delivered and that the recipient interacted with, by clicking at least one tracked link.
Unique Click Rate
The ratio of clicked emails to delivered emails. That is, the ratio of emails with which the recipient interacted by clicking a tracked link divided by the number of emails that were delivered.
Unsubscribed
The total number of unique emails to which the recipient responded by unsubscribing (clicking the link that results in a customer opt-out).
Unsubscribed Rate
The rate of unsubscribe requests (generated by clicks from within this email communication) to delivered unique emails.