Communication Properties

The following fields are used to assign to the email certain elements that are same on all email communications:

  • Email Internal Name - This is the name used to identify a specific email communication record in CRMS. It is displayed in the Communication Name field in the Email Communication page. Use this field to assign or modify this name. (Although CRMS assigns a name by default, you and your associates should always customize this name to make it unique and easily identifiable. TIBCO Reward recommends that your organization should develop its own naming convention for these names.
  • From Name - This is the name that is displayed in the From field in the address lines at the top of an email communication.*
  • From Email Address - This is the name that is displayed in the From Email field in the address lines at the top of an email.*
  • Reply Email Address - This is the name that is displayed in the Reply field in the address lines at the top of an email.*

* Note: Different email systems, and different options available in the same email system, can change the amount of information and types of information displayed to the email recipient at the beginning of each email. Some of these fields might not be displayed on an email recipient's emails, depending on the system and system settings in use by the individual.

Subject - This is the text that is displayed in the Subject line on email messages sent as part of this email communication.

The following fields are used to set up lists, campaign associations, link tracking, and outgoing email an internal name, address data that remains the same on all emails (the From Name and Address, and the Reply to Address), and a subject line:

• Test List - Use this drop-down field to specify which test list to use (optional). For details, see Test & Seed Lists.

• Seed List - Use this drop-down field to specify which seed list to use (optional). For details, see Test & Seed Lists.

• Part of a Campaign - Use this drop-down menu to specify which campaign (if any) this email communication is associated with.

If you associate an email communication with a campaign, all of the tracking data collected for the email communication is rolled up to the campaign reports. Several email communications can be associated with a campaign, and the campaign report can provide indications of how well each email communication succeeded in different ways.

TIBCO Reward recommends adding every communication to a campaign, even if there is only one message in the campaign. Reporting on control group behavior is currently only available for communications in a campaign.

Track All Links - Use this option to track clickthrough on all links contained in your email. This tracks all links in an email and displays the results in clickthrough reports. Some tracking data, Opens and Clicks, are also summarized in the Email Communication Summary page's Dashboard section, which is displayed for live and completed email communications.

Note that certain links cannot be properly tracked at this time. These include:

  • Links with CSS or inline-style information - if your link has the form <a class="classname [etc.] or <a style="color: [etc.] then it does not convert properly.
  • Area tags - If your link has the form <area [etc.] then it does not convert properly.
  • Links with line breaks in the href - While hrefs should not contain line breaks, it is technically possible for them to occur. These are not converted to tracked links.

It is not necessary to name all of your links, but it is recommended if you wish to create clearer, easier to read reports. If you do not name your links, their URLs (some of them long and awkward to decipher) are displayed in reports instead.

To name links, use the "title" property in your links. For example, <a href=http://www.loyaltylab.com title='Loyalty Lab'>Loyalty Lab Link</a> displays 'Loyalty Lab' as the name for this link in reports.

When Track All Links is enabled on a URL that includes personalization, the report shows the link before the tag is resolved.

TIBCO Reward strongly recommends leaving the Track All Links options checked for every single message you send.

Multipart MIME - When this box is selected, each email is sent as a multipart MIME message. This means each recipient is sent in both a text and an HTML version. Their email client displays one or the other, depending on their local preferences.

Checking the multipart MIME box is a good practice, as it improves email delivery rates.

Control Group - Control groups are used in conjunction with Campaigns to determine and report incremental sales and response. CRMS randomly selects a control group composed of 5% of the target population, up to maximum of 10,000 email addresses. This control group does not receive the email message, and their behavior with respect to the contents of the email is used as a control for the purposes of evaluating the email's effectiveness.

Control Groups are only valid for communications targeted to at least 10,000 recipients, and then they make sense only if you link the email communication to a Campaign. A control group serves largely as a basis for comparing sales information, and you cannot report sales information and sales lift information unless you include the communication in a campaign.

Internal Note - Use this space to record notes to yourself and any associates who might work with this email communication.