Creating a New Generic Event Target Profile

Procedure

  1. Click the Target > Customer Profiles tab. The Manage Customer Profiles page is displayed.
  2. In the Manage Customer Profiles page, click Create New Target Customer Profile.
    The Description page is displayed.
  3. Provide a name and description for the new profile and click Save.
  4. Click Generic Events.
    The Generic Event Targeting page is displayed.
  5. Select a Generic Event Condition from the drop-down menu and click Add.
    The options that are displayed on the page are determined by the way the event was set up.
  6. Select the event occurrence values. (Note that event occurrence values change dynamically based on your selections.)
  7. Enter a numerical event value, if available.
  8. If the object is a product, specify whether the event applies to any product or one specific product.
  9. Click Save to save your changes, or click Done to save your work and close the session.

    After you have created a customer generic event profile, you can associate the profile with an offer, by which you can award points or other awards to customers who exhibit the behavior captured in the event. You could also include the profile in an email campaign, for example sending customers thank you emails when they take a specific action.