Sales Performance by Customer States
This report presents customer, transaction, sales totals, and sales averages in tabular form for all stores and channels, by customer type (Registered, Unregistered, and Total/Both).
When you first open this report, it also displays, on the first page, a bar chart showing data for your top ten sales channels. This bar chart shows the average sales for both registered and unregistered customers at some of your most successful stores and/or channels.
This report is useful when you want to see basic sales figures for registered versus unregistered customers. It also provides sales numbers for your channels, and you can compare channels and their loyalty program enrollment levels. The report helps you to see which loyalty program initiatives lead to higher spending levels over time, or if sales are shifting from one store to another.
Each report covers a period of time that you specify, either by selecting a standard option (for example, this week, last week, this month, last month, this quarter, last quarter, YTD, and so on) or by using calendar controls to specify any range of dates that interests you.
Individual Channel/Store Sales Performance Detail Report
If your site includes store data, and you click the name of an individual store (which is set up as a link), another more detailed level of reporting might be displayed, showing details about the sales performance of the selected channel or store over smaller segments of time within the specified period.
Rows containing web, catalog, and other channel data do not necessarily have linked names, and corresponding detail reports for these channels are not necessarily available through this report (Sales Performance by Customer States).
At the detail report level, unregistered versus registered customer data is displayed in the bar chart, and a table lists data for Unregistered (not enrolled), Registered (enrolled), and Total (both) customers.
Notes on column headings and how values in columns are derived.
- Customer Count
- Quantity of unique customers making a purchase through the specified channel. This number is not mutually exclusive across channels. For example, a customer who buys in two channels shows up in both columns. This means that the Total column is not the sum of the Channel columns.
- Net Transactions
- Quantity of transactions occurring within this channel. Returns (transactions with negative value) are counted as a negative transaction. Even exchanges (zero value transactions) are not counted as a transaction. Net transactions are mutually exclusive across channels.
- Net Monetary Unit Sales
- Sum of the monetary unit value of all transactions occurring within this channel.
Notes on Channel data listed in rows
This report includes rows of information about all stores and channels. Stores are listed first, then other categories (web, catalog, customer-defined). Stores are listed in order by total sales; the store with the highest total sales for the specified period is listed first; the store with the lowest is last.
In each row containing store data, the row displays the store name unless the store ID provided by the retailer is not defined in the Reward system. In that case, the display lists stores by the ID provided by the retailer. If the store ID column is null, the label "Unknown" is displayed.
The last row contains the grand totals for all channels.