Reference Tags
To create email that addresses customers with personalized content and other loyalty-based content, you can include reference tags. Depending on their functions, they can also be called personalization tags, dynamic fields, or dynamic content tags.
The tags discussed in this topic are those that insert customer-specific data from the Reward database into your email communications. You simply add these pieces of HTML code (sometime called "tags" for short) into the Rich Content page in the Email Communication Wizard, or into the Content Item Rich Content page of the Content Item wizard.
See also the Rich Content pages, which provide the means and methods that you use to select and generate tags and to paste them directly into the HTML code for an email message or content item.
| Field Type | Field | Description and Comments |
|---|---|---|
| General | @(s:firstname) | First Name |
| General | @(s:lastname) | Last Name |
| General | @(s:emailaddress) | Email Address |
| General | @(s:streetaddress) | Street Address (lines 1 and 2) |
| General | @(s:city) | City |
| General | @(s:state) | State/Province |
| General | @(s:zip) | ZIP/Postal Code |
| General | @(s:retailershopperid) | ID of customer from client system |
| General | @(s:shopperid) | ID of customer in the Reward system |
| General | @(s:pointbalance) |
Customer's available point balance. If point vesting is enabled, this does not include pending points |
| General | @(s:pendingpoints) | Pending points |
| General | @(s:monetary unit balance) | Customer's current monetary unit balance |
| General | @(s:savingtodate) | Customer's "Savings to date" |
| General | @(r:companyname) | Client company name |
| General | @(r:companyurl) | Client company URL |
| General | @(s:lastaward) | Customer's last award earned |
| General | @(s:lastawarddate) | Date of customer's last award |
| Offers | @(o:description:#) | * Offer description |
| Offers | @(o:qualificationstring:#) | * Qualification Text |
| Offers | @(o:awardstring:#) | * Award Text |
| Offers | @(o:terms:#) | * Terms & Conditions |
| Offers | @(o:imageurl75:#) | * Image URL 65 x 65 |
| Offers | @(o:imageurl65:#) | * Image URL 75 x 75 |
| Offers | @(o:imageurl264:#) | * Image URL 264 x 264 |
| Offers | @(o:imageurl400:#) | * Image URL 400 x 400 |
| Offers | @(o:buyurl:#) | * Buy URL |
| Offers |
@(o:shopperredemptionli mit:#) |
* Shopper Redemption Limit |
| Offers |
@(o:qualificationstartdate: #) |
* Qualification Start Date |
| Offers |
@(o:qualificationenddate:# ) |
* Qualification End Date |
| Offers | @(o:expires:#) | * Offer expiration |
| Offers | @(o:clickurl:#) | * Landing Page URL |
| @(c:fromname) | From Name | |
| Tiers | @(c:fromemailaddress) | From Email Address |
| Tiers | @(c:replyemailaddress) | Reply Email Address |
| Tiers | @(c:emailsubjectline) | Subject Line |
| Tiers | @(u:unsubscribe) | Unsub link URL - goes to unsubscribe.aspx |
| Tiers | @(s:nexttierbenefits) | Next Tier Benefits |
| Tiers | @(s:nexttierdescription) | Next Tier Description |
| Tiers | @(s:nexttierentryvalue) | Amount to Next Tier |
| Tiers | @(s:nexttierheadline) | Next Tier Headline |
| Tiers | @(s:nexttiername) | Next Tier Name |
| Tiers | @(s:tierbenefits) | Current Tier Benefits |
| Tiers | @(s:tierdescription) | Current Tier Description |
| Tiers | @(s:tierentryvalue) | Current Tier Entry Value |
| Tiers | @(s:tierheadline) | Current Tier Headline |
| Tiers | @(s:tierlastevaldate) | Current Tier Evaluation Date |
| Tiers | @(s:tiermeasurevalue) | Current Tier Balance |
| Tiers | @(s:tiername) | Current Tier Name |
| Tiers | @(s:tierresetdate) | Tier Reset Date |
| Awards | @(award:count) | Count - NOTE: This is no longer supported. |
| Awards | @(award:date) Date | Date |
| Awards |
@(award:headline) Headline |
Headline |
| Awards |
@(award:productname) Product Name |
Product Name - NOTE: This is no longer supported. |
| Awards | @(award:text) Text | Text |
| URLs | @(url:addressbookhelp) |
Address Book Help - goes to home.aspx?P=help_address_book&rgd= @(RGD) |
| URLs | @(url:bulkunsubscribe) |
Unsubscribe (no login) - goes to email_unsubscribe.aspx |
| URLs | @(url:myaccount) | My Account - goes to myaccount.aspx |
| URLs | @(url:myinfo) | My Info - goes to s_info.aspx |
| URLs | @(url:myoffers) | My Offers - goes to Offers.aspx |
| URLs | @(url:myshoppinglist) | My Shopping List - goes to ShoppingList.aspx |
* In the tag, :# refers to a particular offer slot, defined at the time you create your email within the Reward CRM Suite. The pound sign must be replaced with a number between 1 and 6, corresponding to the offer slot of your email. For example, the tag @(o:headline:2) would render the headline for the offer that is in the number 2 slot within a given email.