Match Condition: Define

Before you define a content rule set, ensure the following:

  • That you have created the content items and the profiles and/or lists you are going to use with each match condition.
  • That your content item and your selection of profiles or lists for each match condition address the same target.
  • That you have a default content item, one that can be inserted into the emails to recipients who do not match any of your defined conditions.
Note: If you specify to omit a content item for a given match condition, nothing is added when there is a match to that condition. Intentional omissions are a legitimate tactic, and it is perfectly acceptable for your plan to specify the omission of a content Item. However, while the technology fully supports the tactic, almost all instructions assume that a content item is supplied for each match condition. This is to prevent accidental omissions.

Your plan helps you keep track of the lists and profiles that should be associated with each content item, so that the components of content rule set are easy to assemble and check.

If you are defining a new content rule set, the two standard approaches are the following:

  • Start by defining the first match condition that should be processed, and then proceed to the other match conditions in the order.
  • Define the last, default content item first, and then return to the top of the list to work on the first match condition and proceed to the others.

If you need to leave a content rule set incomplete for more than a short time, the best practice is to leave notes about any partially defined match conditions, in addition to your plans for the content rule set as a whole.