List Import: Email Opt-In

This control offers two options: Opted-In or Opted-Out. List email addresses can either be imported as Opted-In to receive email, or Opted Out. As most users import a list for the express purpose of sending emails, the default setting is Opted-In.

Note:
  • Changing the Email opt-in only applies to new customers. The email opt-in value for existing customers is not changed.
  • Email addresses in Test lists receive test emails, regardless of the email opt-in status of customers in the test list.
  • You are asked to confirm the "opt-in" status every time you import a list with set to "opted-in". Importing or updating the email addresses of customers who have not provided their expressed and verifiable permission to receive your email, and characterizing these addresses as "opted -in", could cause your company to violate anti-spam legislation such as the CAN-SPAM act, EU Opt-In Directive, or CASL, and so on.
  • Email addresses are validated when they are imported. The fundamental email address requirements and validation rules cannot be changed.