If year is an element of the custom attribute, you must use the date/time attribute instead of month/day. For birthdays or anniversaries, use the month day type.
Procedure
Navigate to the Custom Attributes tab by clicking
Admin > Custom Attributes.
Create a new Month/Day custom attribute by clicking the Day/Time link next to
Create a New Attribute. Select
Product or
Customer, as appropriate.
Set the attribute parameters.
Give the attribute a name.
Choose a display format, which defines how this attribute is represented within the targeting interface in profiles.
Set an internal note, which is only displayed on this page.
Click
Save at any time to save the current setting.
Click
Done to save your work and return to the
Custom Attributes tab.
