Stationery Rich Content
Use the Stationery Rich Content page in the Create a Stationery wizard to set up the rich content for the current stationery. The rich content established in the stationery affects every response email that used this stationery, and every customer can see the results. For this reason, it is a good practice to test this stationery thoroughly, and to send it to a test list before you make it available to a real customer.
During the normal process of creating a stationery, the Rich Content page opens after you complete the Stationery Properties page and click Next Step. You can also navigate to the Rich Content page from other pages in the Create a Stationery wizard by selecting the page in the drop-down Jump to Step menu.
Use the Rich Content page to see and edit the code for the selected stationery. It also generates code for several different types of client and customer-specific data and you can also add this code to the stationery. The following are examples of code that can be generated and added to the stationery:
- Company Name
- Company URL
- Point balance
- Monetary Unit balance
- Terms and Conditions
- Customer Service URL
- Return email elements (From Name, From email address, Reply email address)
- URLs that customers commonly want to navigate to, such as the Signup, My Account, My Offers, Main Program, Questionnaire, Refer a Friend, and so on.
Insert the code for each dynamic field into your stationery in the appropriate locations. Your trigger event response email uses these dynamic fields to extract data from the extensive database of information maintained for your company by Reward. The appropriate data is extracted and inserted into the stationery for each customer, where it displays information selected for that customer.
Fields and Features
- Preview [button]
- Click to see a rendering of the displayed code for this stationery, as it is currently displayed in this Rich Content page. This rendering is displayed in the Preview dialog box. Be aware that, without a link to a real response email recipient, it is impossible for the preview version to address much of the content, and only a few personalized elements of the stationery can be displayed. In the Preview dialog box, you can also select text-only content to get a sense of how the text is displayed when the email is in the text-only format.
- Field Type
- Use this drop-down menu to choose the type of field code you want to generate. This narrows down the list of fields to a reasonable number, from which you can select. Your selection of Field Type might change the other field selections available for you to select from.
- Field
- Use this drop-down menu to choose the field you want to generate. The fields displayed are of the Field Type you selected.
- Generated
- Contains the generated code, which represents the field, default data, program data, or name and URL that you selected. Copy the generated field and paste it into the stationery in the appropriate location.